Speed vs. Quality: Which Sets YOU Apart?

Here at Serious Vanity Music, we're blessed to work with a lot of great personal development and business growth experts who are making the world a better place. In their industries, like in most, there seems to be a trend when it comes to audio for one of two things: speed or quality.

In the speed category, they're working to keep up with the fast pace of the industry by getting their information developed and released as quickly as possible. This sometimes means getting teleconferences online immediately after they take place, or recording their own web audios or podcasts via a cheap dynamic microphone plugged into the input jack on their laptop.

This does get the job done...in a sense. You have to remember, as a business person, you're ALWAYS branding. Would you give someone a business card you just scribbled out, without even proofreading for spelling errors? This is essentially what you're doing if speed is your main objective.

Another shortcoming of differentiating yourself by speed is that you're shortchanging yourself down the road. You may end up with more audios available in bulk, but what will you be able to do with them tomorrow? Absolutely nothing.

Let's look at quality. With high-quality, top-notch audio, you look good, plain and simple. Proper branding is a no-brainer! And whether your audience is listening as soon as your podcast is available, or a month later, you still look good.

On down the road, if you want to create information products on CD or in downloadable form, you're already ready to go, without having to go into a studio to develop new audios, hire voice talent, or create scripts. You've done the heavy lifting up front!

You may not have as many audios with quality as your goal (though, with a studio like ours that has a quick turnaround, you've got a pretty good chance of coming close). But you'll have more impact, which will in turn, get you and your audience better results.

Which are you focusing on?

Bonus Product Recommendation Podcast!

Bonus 100% Organic Podcast #1!

Our bonus product recommendation is Voices.com's downloadable Internet Marketing Plan for Voice Actors. This guide takes you through every step of developing your marketing plan, from defining your business and skills and honing in on your competitive advantage, to optimizing your website and connecting through online social networks.

With both concise and direct definitions and descriptions, and workbook-styled tables for displaying your own analytics, this eBook can help both seasoned performers and beginners develop their optimum strategies and make the most of their budgets.

I especially liked the in-depth attention to Search Engine Optimization, complete with hotlinks within the text for quick reference while you're reading the book on your computer. The charts and statistics throughout also help give a great overview of the industry. And the entire section on branding pays attention to details other voice over guides would overlook, like the importance of color and unity in your online marketing image.

I would highly recommend the Internet Marketing Plan for Voice Actors from Voices.com.

Once again, here is the direct link: http://www.voices.com/ebook/internet-marketing-plan-for-voice-actors.html

Check it out!

USP?

What's a USP? Here's a hint: it doesn't have anything to do with the postal service, but everything to do with marketing your business. Look for more info in our next podcast!

Serious Vanity Music 100% Organic Podcast #2!

SVM 100% Organic Podcast #2!

Welcome to our 100% Organic Podcast #2, featuring business tips, product recommendations, studio specials and samples, web spotlights, and a few bonuses here and there.

This week our featured site is OneCoach.com.

Our featured product can be found at: Jeffrey P. Fisher's site under "resources", and you can also sub to Jeffrey's mailing list there, under "tips".

Check out our featured voice talent, Jane Nolan, at JaneNolan.voices.com.

Thanks for listening, and sign up on our mailing list if you'd like to be notified when the 100% Organic Podcasts are posted!

Serious Vanity Music's 100% Organic Podcast !

100% Organic Podcast #1!

Click the link above to access our very first 100% Organic Podcast, featuring business tips, product recommendations, studio specials and samples, web spotlights, and a few bonuses here and there.

This week our featured site and product are both from Voices.com. I mentioned that we would have the direct link to the product, and here it is:

The Small Business Podcasting Kit

Or, to download from the page, Click here, then visit the June 20 entry.

Thanks for listening, and sign up on our mailing list if you'd like to be notified when the 100% Organic Podcasts are posted!

--Dana and Paul
Serious Vanity Music - All Natural Talent
100% Organic Audio!
http://www.seriousvanity.com/AllNaturalTalent/