Showing posts with label voice artists. Show all posts
Showing posts with label voice artists. Show all posts

Monday, October 18, 2010

Gab for Gaming? What AREN'T you considering?

I've composed and produced video game scores in the past, as well provided some voicing for characters here and there for apps and indie games. It's one of the more fun kind of projects I work on, but I haven't been anything close to a 'gamer' since Nintendo was "super" and character renderings were two-dimensional, so my interpretations of what's needed are sometimes, just that: interpretations.

But nothing beats speaking to a gamer to realize the real necessities of the craft. Even the game developer can have a limited amount of real input, because even though most of them are gamers themselves, this is their "baby". They're very close to the characters and vision they have in their head, so sometimes, like all of us who create things for a livelihood, they get a little stuck on that vision and don't hear the awesome things you might be able to bring to it that they haven't thought of.

I was lucky enough recently to get some really nitty-gritty input from a gamer that helped not only me, but maybe you! Here's some highlights for voicing video game characters with the player in mind:

1. Make the 'gift of gab' tolerable! Unlike audiences for other kinds of voice acting, most gamers spend long spans playing at a time, so make sure your voicing won't be grating if listened to for hours! If it actually makes a player take breaks just to get away from your voice...you're doing it wrong.

2. Don't Overdo it! A lot of us may feel the 'over the top' characters in video games need 'over the top' voicing to match. You may be playing a super-being, but you don't necessarily have to voice them that way. One of the benefits of having a player listen to you for hours on end is that they really get a 'feel' for the character in a way other mediums don't allow for, so relax a little. This isn't a 30-second spot for "Super Tax-Man"! A lot can be conveyed in subtlety, and the player will appreciate that!

3. Stop, look, and listen! If you're going into game voicing blind, there's no better time to study. Talking to gamers is a step in the right direction, as is watching them play, seeing how they respond to other games with voicing already on the market. Watch anime, and see how the dialogue plays. Research the actors at the top of the field in both gaming and anime, and see what their techniques are. It won't be hard to find them - just ask a gamer! The biggest names get fans of their own, and have online accounts they're promoting on.

If you're afraid you're going to have to become a gamer to voice games well, though it would help, it's not necessary. There are resources all around you, from online forums for gaming, to YouTube, to your friends and family members who love the games. Put them to use, and get to work!

Friday, May 15, 2009

The Bleeding Edge vs. Your Comfort Zone

In building our new site, I've had the opportunity to revisit a lot of old audio projects and samples we've done over the years. I remember taking that leap into professional voice work around 2003, and how capable I really felt when I landed that first voice client.

Soon after I ended up moving my studio to a much different, bigger location, and I felt like the new environment I created improved the overall quality of what I was producing. At the same time, it was obvious that my performance ability was also growing due to all of the experience I was picking up along the way.

Then I felt like I really hit my sweet spot a few years back. My environment, my production level, and my performance level, were all consistent, and my client base was largely a solid group of return clients that I knew how to please.

But, there is a danger in this kind of thinking. It lies in getting too "comfortable". I can hear it now when I listen to those audios I created at that time. The same performances aren't fresh or relevant now. My experience has lead me to be better now, but what else can I do to make sure I don't turn myself into an audio dinosaur before my time?

Step One: Acceptance. Change is happening all around us, all of the time. As industries grow into different markets and technologies are innovated, we have to keep up as professionals. If we stop learning, we stop growing, which makes us stop being useful to our clients. They will not run the same campaigns, create the same kinds of projects, or have the same audiences forever.

Step Two: Research. Are you keeping up with your clients' industries? Following what ad agencies, publishing companies, or the other creative companies who hire you are following, so you can stay on the cusp of their innovations? It's not just about what they're doing today, though it's great if you're an audiobook artist to be listening to current audiobook productions, or if you're an e-Learning specialist to be keeping up with those current releases. But with an eye to the future, you can help your client develop the kinds of audios that can put them--and you--on the map. It's not just about the voiceover or studio industries when we're working for someone else.

Step Three: Practice. Being a performer or producer of any sort means keeping your chops in top form. If you're waiting until you're in the booth or behind the desk to practice your art, you're relying on conscious competence. This is when you're spending too much 'brain time' coming up with solutions or approaches. What you want to aim for is unconscious competence, which is that gut knowing how something should be done. This comes from keeping your skills sharpened with constant reading, recording, reciting...all of the things you love anyway.

If you don't have a client, give yourself an assignment. And see it through. It doesn't matter if it's getting through a tutorial on a new piece of software you want to learn, going to a seminar, finding a voice coach and keeping up with your exercises, studying how others in your field are creating, or just recording for recording's sake.

Volunteer to read to school children to practice character voicing and narration. Help a neighborhood teenager produce their first demo. Just do something to challenge yourself to not stay in that comfort zone.

So now, I'm working on some new samples and projects that reflect my new skills. I still have most of those clients from a few years ago, and guess what? I can still provide what they need--faster, and better--because I chose to stay on the bleeding edge of my craft. Sometimes it's not cozy, but it's always necessary.

Thursday, January 17, 2008

Microphone Feedback!!

Ok--feedback is BAD when you're recording (unless it's guitar feedback, but as a guitarist, I'm biased), but GOOD afterwards. I mean, of course, the kind of feedback provided by a happy client or an enthusiastic audience.

But if you aren't getting feedback? How are you measuring your performances?

We all can think we're doing a great job, chugging along with the same techniques that we've always used. But are we keeping up? What's being innovated around us that we might be missing out on?

The truth is, feedback IS all around us, even when we're not getting it kicked back to us from clients or listeners. How's your response rate to auditions? How many calls are being returned? What do your sales look like or how many people from your mailing list are turning out to your shows after you announce them?

It's important to stay fresh, and keep challenging yourself by setting measurable 'feedback goals'. If your clients aren't giving you what you need, how about a nudge? A site like SurveyMonkey lets you set up a short questionnaire they can answer anonymously at their convenience, giving you the metrics you need. You can also put it on your site or social profile, letting casual listeners give you some hints, too.

And, most importantly, listen to your gut. Do you KNOW it's time to start doing something different? Are you still challenging yourself to learn a new skill or take a risk? Be critical of yourself and your performances and work habits, but also follow your instincts. You know your abilities--put them to the highest use!

Friday, November 23, 2007

Keeping your voice happy!

This time of year is a sketchy one for voice performers. Not only do we have germs from 'normal' sources that we have to dodge to keep our voice in top shape, but with all of the family gatherings around the holidays, there's even more chance for exposure.

Flu shots are one way to keep yourself safe. A regular regimen of vitamins and healthy foods are another way to keep sickness at bay. New over-the-counter products, like Airborne, are also gaining in popularity in the fight against the germs.

But every voice performer has their favorite methods of soothing the vocal chords and keeping our voices strong, sick or not.

Hot teas have been a sidekick to vocal performance for not just speakers, but singers, too. Caffeine can have a negative impact on performance ability, but in small doses, I find tea to be more helpful than harmful. My favorite is the tAZO family of loose-leaf teas, but I've been known to hit the fast and effective Good Earth and Bigelow teas from my corner grocer's, too.

Honey is another old standard. I'm lucky to live right down the street from a small feed store that also carries their own line, that's more like royal jelly than honey (re: VERY soothing to the throat when you need it!).

These are very basic, but part of my usual routine. Keep your methods of voice protection handy this season, and share your favorites with your fellow performers!

Monday, October 22, 2007

Bonus Product Recommendation Podcast!

Bonus 100% Organic Podcast #1!

Our bonus product recommendation is Voices.com's downloadable Internet Marketing Plan for Voice Actors. This guide takes you through every step of developing your marketing plan, from defining your business and skills and honing in on your competitive advantage, to optimizing your website and connecting through online social networks.

With both concise and direct definitions and descriptions, and workbook-styled tables for displaying your own analytics, this eBook can help both seasoned performers and beginners develop their optimum strategies and make the most of their budgets.

I especially liked the in-depth attention to Search Engine Optimization, complete with hotlinks within the text for quick reference while you're reading the book on your computer. The charts and statistics throughout also help give a great overview of the industry. And the entire section on branding pays attention to details other voice over guides would overlook, like the importance of color and unity in your online marketing image.

I would highly recommend the Internet Marketing Plan for Voice Actors from Voices.com.

Once again, here is the direct link: http://www.voices.com/ebook/internet-marketing-plan-for-voice-actors.html

Check it out!

Monday, June 11, 2007

Serious Vanity Music affiliated Voice Talent featured at CNN.com!!

Kara Edwards, 2007 Voicey Awards winner for Best New Voice (who also happened to do a voice project with Serious Vanity Music recently) is featured in an article at CNN.com about the rise of voice artists on the internet! Check it out!!

http://edition.cnn.com/2007/BUSINESS/06/11/voice.actors/

Internet gives voice to unseen actors
By Steve Mollman

Were you to see Kara Edwards shopping in her local grocery store in North Carolina, you'd probably have no idea that she's an incredibly strong Japanese boy who can fly through the air while throwing punches. But that's what she is -- at least on TV. Read more...