Showing posts with label business tips. Show all posts
Showing posts with label business tips. Show all posts

Thursday, July 16, 2009

Voice Over and Studio Life: Is it a Hobby or a Business?

My partner in all things Paul Clark made a great post yesterday at his music blog about treating your music career like what it is--a business.

But I think it's worth repeating in the voice over and production studio realm, too. I think it's easy for careers like ours, where we have so much fun and get to do such creative projects, to start getting a little too lax in how we treat our time and our mindset.

I think too that the bulk of voice over artists and studio owners have left a 'first career' in a less creative industry or a string of unsatisfying day jobs for the freedom of studio life, which makes it seem like a vacation. (In our case, Paul did that very thing. He was in the transportation industry for 18 years. For me, this is it!).

But, ultimately, as Paul quoted John Assaraf saying in the post linked above, "If you treat it like a hobby, it will cost you like a hobby. If you treat it like a business, it will pay you like a business."

I've found this to be true, on both sides of the coin, and I've made a few changes in my routine in order to facilitate my "business", that you may want to adapt to your life, too:

#1: My workday has set hours. Your clients do. And everyone in your life will thank you for this (including yourself, once you see how much more you can work in!

This was actually the hardest one for me, because I hate to say no to my clients. I want to be available on the weekends or holidays, or 2am if I happen to catch an email. But my life suffers, my work suffers (always remember that--especially with voicing, if you're not in peak shape, it will show up in your recordings), my health suffers (especially the ears).

#2: My workday hours are organized and scheduled. This is amazingly effective. I spend half of my workday on office time (paperwork, filling orders, talking to clients and prospects, email, blogs, updating the website...all the good stuff), break for lunch, the spend the last half on studio time. You find that when you limit the time you're working, you only perform your highest income and highest impact generating tasks. If you're loosey-goosey about your schedule all day and float in and out of work and play modes, you'll find yourself blurring the lines. Too much time on Facebook. Too much time cleaning out your inbox. Before you know it, nothing has really been accomplished, but you've not noticed because you stayed "busy".

#3: I say "No thank you". Remember those "highest income/impact" activities I mentioned above? Guess what? That's all you need to do. To the rest, say "No thank you," like the polite but stern owner of your own destiny.

I know, I know, they HAVE to get done too, right? I mean, your desk HAS to be clear, your inbox HAS to be sorted, your magazine racks HAS to be organized by year/month/and paper type.

Does it? I mean, does it really matter if you have too many emails (here's a quick hint: If you haven't read it yet, you don't need it. "Delete" is your friend.)? Will the world end or your business fall apart if you don't have every file folder labeled in the same font?

I'm not saying being a perfectionist is bad (though I DID get interviewed about that in Oprah magazine, believe it or not!). Just be choosy about what you're a perfectionist about. Want to have a perfect office? You'll be a great decorator (unless you're actually trying to be a voice over artist or producer). But want to have a perfect business? Be perfect with your time. Practice perfectly. Hold yourself to the perfect standards of focusing in on the critical things that will make the difference, instead of the time sucking details that will rob you of your dreams like a thief in the night.

Friday, January 02, 2009

The Power of the Plan: 2009!

Happy New Year! Another one is behind us, bringing with it financial ups and downs, political changes, and beautiful opportunities to shine and grow. I have two freebies for you today, to help get your new year started off right:

1. The Power of the Plan!

A few years back (2000-2003, to be exact!), when I was a writer for the now defunct Women of Mp3.com, my first article each year was my very own personal and business planning outline. I have always believed strongly in putting dreams, goals, and visions down in physical form, as a means to not only get clearer on the steps I need to be taking, but also as a message to the powers that be that "this is what you need to aid with!". It was not a big shocker to me, as I moved deeper into studying personal and business development that many great minds also used this method to move closer towards their goals. It's a very important part of the business growth network I belong to today, and the foundation on which I've built my tiny empire.

2. Some "Soulstice"!

Download the free mp3 above to groove your way into the new year while you read the article below! Brought to you by our very own Serious Vanity Records and performed by Gentlemen Prefer Bombs! You can enjoy it and the other 11 tunes from the "wintery mix" Too Cool for the Yule at the CD's official page, for free, for a limited time.

And now...on with the plan!

Whether you're a full-time pro in your industry, a part-time enthusiast, or a hobbyist just looking for a little more direction, this will be a helpful activity to get your head in the right place.

Get yourself a pen, lots of paper, and a big glass of leftover egg nog, and let's get to work!

Page 1: title this one "MY DREAMS FOR 2009".

I like doing this page best. Let your imagination run away with you as you list all of the amazing shows you'd like to play, ads you'd like to produce, albums you want to record. It's important that you don't concern yourself with budget on this one. It's purely creative visualization material. Just let your heart play dress up with it, and list anything and everything that would be your "dream gig".

Page 2: title this one "MY GOALS FOR 2009".

Here's where we get a little more precise and budget-minded. If you think it's realistic that you could put out a CD in 2009, add this to the list. If you'd like to play certain clubs or go on a regional tour in the summer, add this to the list. If you've got a prospect that's looking pretty close to getting on your schedule, add this to the list. If you've been meaning to do more web promo, social networking, blogging, or physical marketing, add this to the list. You get the picture.

Page 3: title this one "DEFINITES for 2009".

Name says it all! If you know the CD you've got at the plant will be back next month, or your iTunes songs you submitted last week will be live soon, add this. If you've already got shows lined up, add this. If your networking, online and off, is in action, and you know it will continue, add this. It's very positive after seeing everything you want to see a list of everything you're already accomplishing.

Page 4: title this one "TIMELINE".

This is where pages 2 and 3 start to come together. Page 1 will work itself in through the year, as you accomplish these other goals and definites.

Make a calendar (this can actually replace Page 4), January through December 2009. Be precise in lining out the shows you already have, the release dates that are coming up, and (the organized Virgo AND synesthete in me suggest using a different colored pen here!) the release and launch dates you have on your goals (Page 2) page.

Put as much info as you can on your calendar. Seeing the way your business and creative endeavors will potentially fill up your year will help you to meet your goals!

Page 5: title this one "BUDGET".

Ah, the least fun page (if you're not Bill Gates).

This is called a revenue plan in other spheres, and should really be far more detailed. But I believe that you've got to start somewhere, and especially for us right-brained musician types, a big picture is very necessary before we can even begin to deal with fine tuning the details.

List your resources. What's your band's monthly income? How much credit do you have available for CD pressing or merchandising? What's your average weekly/monthly biz spending? It might be something you're not used to rigidly keeping track of. But once you start, you'll see that you are better managing the money you have left over after web fees, guitar strings, promo items, or new microphones (my favorite vice).

Break it down as much as possible. Yearly incoming/outgoing doesn't give you enough of an idea of what you have to work with. Monthly and weekly budgets are a lot easier to manage. Truth be told, I've now broken mine down into a daily picture, with my various bids and scheduled jobs worked in well in advance, so by mid-week, I know whether or not I'm hitting the targets I need to.

Hold on to your budget and your timeline, and be prepared to amend them as you go. Tuck everything else away until mid-year. When you have some down time in June, whip those puppies out and see how many of your definites are done; how many of your goals; and most surprisingly of all, how many of your dreams.

Believe in the Power of the Plan, and it will work for you!


Dana Detrick-Clark is an entrepreneur, musician, composer, producer, award nominated voice artist, writer, and all around rockin' Zen gal. What kind of world do you want to create today? Dana's mission is to help. Learn more and get more F*R*E*E information on her site. http://www.seriousvanity.com

NOTE: You are free to share this article with friends and/or publish it in your magazine, trade journal, newspaper, business journal, website, blog, newsletter, and/or e-zine, provided you keep it in its original form and include the resource box at the end. Notification would be appreciated, but it is not required.

Thursday, October 23, 2008

How Color Can Effect Your Mood...and Your Business!

I just read a great article on the use of color (in life and in business) and what impact it has on our decisions and moods. I've posted about this before, and this article is definitely another to be added to the archives!

As someone with synesthesia (I talk more about it here), color plays a huge role in how I associate many things. It's a big inspiration, as well as a guide for me. Probably a little weird, but fun!

Enjoy the article!

Tuesday, October 07, 2008

Recession-Proof Your Mind, Recession-Proof Your Business

“Our worst fear is not that we are inadequate, our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves,’who am I to be brilliant, gorgeous, talented and fabulous?’ Actually, who are you not to be? You are a child of God; you playing small doesn’t serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. You were born to make manifest the glory of God within us. It is not just in some of us, it is in everyone and as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

--Nelson Mandela


One of the biggest hurdles in the current Western economy is in conquering the doomsday machines. We're besieged with negative speak from the media and our peers every day about how we're all going to spiral downward.

It's hard to argue with: there have been huge drops in the stock market, here in the U.S. we now have a fat cat "rescue" plan in place that will cost us tax payers $700 billion, with little guarantee of effectiveness (Certainly, that money invested back into our education system would guarantee far more long term success! But that's another blog post...). People are losing their jobs, their homes, and their hope.

It all spells difficulty in keeping the end in mind (aka your Clear Vision) when pursuing your business and life goals. How can we say that we're certain of our year-end results, when we don't know what the market's going to do this afternoon? Even if we're not directly effected, if that fear is in the heart of our client, they'll be less likely to want to spend right now--causing the agony to 'trickle down' on us.

So what can we do? Luckily, lots of things!

Every challenge presents us with the opportunity to learn, grow, and dig deep to find those solutions that will not only move us forward individually, but as a collective, too! Just like Nelson Mandela said above, "...As we are liberated from our own fear, our presence automatically liberates others.” So we MUST push onward!

Step One: Revisit that Clear Vision, hone it, and own it!

Without the end in mind, we lose our True North. That internal compass point is going to help us plot our path to what we want our businesses (and our lives) to be!

It may be that we need to approach our visions in a new way. There are many methods in laying one out, not limited to:


  • lists
  • storytelling
  • scripts
  • mind movies
  • audio (recorded messages or even song mixes or playlists!)
  • vision boards (My mentor, John Assaraf, is actually releasing his new The Complete Vision Board Kit tomorrow!)
  • questionaires or worksheets


If you've laid your Clear Vision out as a story in the past, maybe developing a vision board for it will help you to refocus on what you want. A movie-like script, outlining the story of your dreams may be just the injection of excitement your current mind map needs to get you pumped up again, and take your mind off of all the gloom-and-doom you're hearing on the nightly news.

According to "Creating a Clear, Compelling Vision" by Marilyn Schwader, there are four components your vision should have:


  • 1. Your Values
  • 2. Your Dream
  • 3. Your Purpose
  • 4. Your Mission Objectives


I'll be visiting these all in more detail in the coming weeks. Until then, get on that vision, and start step one in Recession-Proofing Your Mind!

Tuesday, July 08, 2008

Are you qualifying your leads, or are they qualifying you?

When you generate leads for your business, the logical middle step before converting a sale for the product or service you provide is the 'qualification' stage, ie, finding out if you're a good match for each other! You got their attention, but do they want what you offer?

In the studio business, we each have an 'ideal client' that has the working style we want and need in order to perform to the highest goal-meeting ability. But so many times, especially in businesses that differentiate themselves on price, it's the CLIENT that does the qualifying, not the business.

Let me explain: you tell a prospect what you can provide for them in a proposal. They come back with a completely different idea of what you'll provide in a follow-up (usually based on the cost of your service).

At this point, do you renegotiate with their follow-up in mind, setting your goals aside and grasping on to whatever they want you to do as your guide? If so, you've let THEM qualify YOU.

If instead, you either go back to negotiations with your original goals in mind, but taking into account some of their needs in their follow-up, or you just say, "Thank you, but we're not right for each other", then YOU'VE qualified (or disqualified) THEM.

You have to be the captain of your own ship in business, and taking time with clients who aren't your ideal takes time away from generating, qualifying, and converting those that are. Make sure your marketing and communication language always maintains the integrity of your business goals, and you'll spend far less time courting the ones that aren't right for you.

Start learning how to do this (and so much more), by reading The Answer.

Thursday, July 03, 2008

Good Things Come to Those Who Ask

It's time for another article from the brilliant Jack Canfield. This is a perfect follow-up to his last article I posted, and also a perfect follow-up to my day! Today my business has been greatly improved by simply asking for help from my mentors, my mastermind group, and my colleagues, all of whom I also consider to by my family, even though I'm blood related to none of them. I'm a person who was very bad at the concept of 'asking' before: I felt it was a sign of irresponsibility or ignorance. But if the most intelligent, successful people I've ever met (or have studied) say it's the most important way to move forward...who am I to argue? And I'll let you in on a little secret: since I got out of my own way and started asking, I've been a lot more successful too (and better able to help others when they ask).

Enjoy!

Good Things Come to Those Who Ask
by Jack Canfield


Asking for what you need is probably the most underutilized tool for people. And yet, amazing requests have been granted to people simply because they've asked for it!

Whether its money, information, support, assistance, or time, most people are afraid to ask for what they need in order to make their dreams come true.

They might be afraid of looking needy, ignorant, helpless, or even greedy. More than likely, though, it is the fear of rejection that is holding them back. Even though they are afraid to hear the word no, they're already saying it to themselves by not asking!

Do you ask for what you want or are you afraid of rejection?

Consider this: Rejection is just a concept. There is really no such thing as rejection! You're not any worse off by hearing no than you were before you asked. You didn't have what you asked for before you asked and you still don't, so what did you lose?

Being rejected doesn't hold you back from anything. Only YOU hold yourself back. If you are told no, ask for what you'd have to do to get it, or ask again at another time when the circumstances have changed. Ask if they know someone else who might say yes. When you realize that there's no merit to rejection, you'll feel more comfortable asking for things. But you may need a bit of help learning how to ask for what you want.

First, ask as though you expect to get it.

Be confident in your request coming from a perspective that there's no reason why you wouldn't get it. Or they say no, you can ask them why, or what you would need to do to get a yes. You might need to form a better business plan before you will get a loan. You might need to take a course in computers before you will get a promotion. You might need to spend more quality time with your family before you will get the loving support you need. By getting this feedback you are able to make adjustments and ask again with better chances of getting a yes.

Second, assume you can get what you want if you only ask for it.

You want a window seat? Assume all you have to do is ask for it. You want an ocean view? Cheaper tickets? A scholarship? A better deal? Just ask for it as if that's all you have to do to get it.

And finally, be specific about what you want or need.

Do you want to make $5,000 more a year? Then don't just ask for a raise. Ask for $5,000 more a year. Vague request produce vague results. Don't just ask for more time with your spouse; ask for a date on Friday night. Don't ask for help on a project, ask for what you want that person to take care of.

Getting a good perspective on rejection and learning how to ask will make a world of difference for you as you work toward your goals. Practice asking and you'll get very good at it! You'll even speed your progress by getting what you need, or improving yourself in order to get it later.

Make a list of what you need to ask for in all areas of your life, and then start asking!

© 2008 Jack Canfield

Jack Canfield, America's #1 Success Coach, is the founder and co-creator of the billion-dollar book brand Chicken Soup for the Soul and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

Wednesday, June 25, 2008

Never stop innovating!

Paul, the other half of Serious Vanity Music (who also happens to be my husband), is an avid bicycle enthusiast. I've stopped keeping track of how much money we've saved in the last several months due to his replacement of the car for short trips, like to our neighborhood market. I, on the other hand, enjoy an afternoon ride on my single-speed around the block, but am less inclined to use it for longer distances (he keeps saying this will change once my endurance is up, and I'm hoping he's right!).

Still, my feelers go up when I see anything bike-related in the news, so I got extra-excited to show him the new concept bikes featured at Wired.com (thanks to The Park Bench for the link).

Looking at these designs are really inspiring. They may not always be practical, but they are always interesting. I mean, what could be more basic than the design of a bicycle? Yet, every year, designers, engineers, and inventors always find a way to come up with new innovations that take that basic design to a whole new level, whether they have a user in mind for the end product, or are just trying to prove a design point.

How can this apply to your business, be it a product or a service? Are you taking your concept to the next level, challenging yourself, your craft, or your design? What new end-user could you attract with a new take on an old favorite?

Tuesday, June 24, 2008

Some great words from Brian Tracy!

I recently discovered some great Brian Tracy finds at, of all things, a rummage sale. So for a less than a cup of coffee, I attained some great personal and business development tools. You can't beat that!

I wanted to introduce you (if you weren't already aware of his work) to this prolific speaker and motivator.



Intrigued? Check out Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time. I found it to be a great starting place in his huge library of work.

Monday, June 23, 2008

Quantity to Quality and Accountability Partners

I really love this series with NPR's Ira Glass because it can apply to not only journalism or broadcasting, but ANY creative or business field.

Essentially, to obtain high quality in your work, you must first emphasize quantity. You must practice, practice, practice! The more you do something, the better you get at it.

I also love the encouragement here to find an accountability partner. This person can be a friend, a colleague, or someone else in another business that you're returning the favor for! I've seen the concept of accountability partners work on so many great levels in both business and art. It's definitely a motivator!

So, without further explanation, enjoy!


Thursday, June 19, 2008

The Power of Asking; 7 Ways to Boost Your Business

I love, love, LOVE Jack Canfield, (his book The Success Principles(TM): How to Get from Where You Are to Where You Want to Be is a constant reference), and wanted to share with you today a really great article he wrote about the power of asking. In most of our cultures, it's not something we're encouraged to do, but really, it's the only way to get what we want! I hope you enjoy this as much as I did.

The Power of Asking; 7 Ways to Boost Your Business
by Jack Canfield


The gift called “asking” has been around for a long, long time. One of life’s fundamental truths states, “Ask and you shall receive.” Kids are masters at using this gift, but we adults seem to have lost our ability to ask. We come up with all sorts of excuses and reasons to avoid any possibility of rejection.

Yet the world responds to those who ask! If you are not moving closer to what you want, you probably aren’t doing enough asking.

Here are seven asking strategies you can implement in your business (and in life) to boost your results and your bottom line:

Asking Strategy #1: Ask for Information

To win potential new clients, you first need to know what their current challenges are, what they want to accomplish and how they plan to do it. Only then can you proceed to demonstrate the advantages of your unique product or service.

Ask questions starting with the words who, why, what, where, when and how to obtain the information you need. Only when you truly understand and appreciate a prospect’s needs can you offer a solution. Once you know what's important to them, stay on this topic and find solutions for them.

Asking Strategy #2: Ask for Business

Here’s an amazing statistic: after giving a complete presentation about the benefits of their product or service, more than 60 percent of the time salespeople never ask for the order! That’s a bad habit, and one that could ultimately put you out of business.

Always ask a closing question to secure the business. Don’t waffle or talk around it—or worse, wait for your prospect to ask you. No doubt you have heard of many good ways to ask the question, “Would you like to give it a try?” The point is, ask.

Asking Strategy #3: Ask for Written Endorsements

Well-written, results-oriented testimonials from highly respected people are powerful for future sales. They solidify the quality of your product or service and leverage you as a person who has integrity, is trustworthy and gets the job done on time.

When is the best time to ask? Right after you have provided excellent service, gone the extra mile to help out, or in any other way made your customer really happy.

Simply ask if your customer would be willing to give you a testimonial about the value of your product or service, plus any other helpful comments.

Asking Strategy #4: Ask for Top-Quality Referrals

Just about everyone in business knows the importance of referrals. It’s the easiest, least expensive way of ensuring your growth and success in the marketplace.

Your core clients will gladly give you referrals because you treat them so well. So why not ask all of them for referrals? It’s a habit that will dramatically increase your income. Like any other habit, the more you do it the easier it becomes.

Asking Strategy #5: Ask for More Business

Look for other products or services you can provide your customers. Devise a system that tells you when your clients will require more of your products. The simplest way is to ask your customers when you should contact them to reorder. It’s often easier to sell your existing clients more than to go looking for new ones.

Asking Strategy #6: Ask to Renegotiate

Regular business activities include negotiation. Many businesses get stuck because they lack skills in negotiation, yet this is simply another form of asking that can save a lot of time and money. Look at your vendors and suppliers and see if there are areas where you can be saving money. Just ask.

All sorts of contracts can be renegotiated in your personal life, too, such as changing your mortgage terms and rate, reviewing your cell phone plan and requesting a policy review with your insurance agent. As long as you negotiate ethically and in the spirit of win-win, you can enjoy a lot of flexibility. Nothing is ever cast in stone.

Asking Strategy #7: Ask for Feedback

This is a powerful way to fine-tune your business that is often overlooked. How do you really know if your product or service is meeting your customers’ needs? Ask them, “How are we doing? What can we do to improve our service to you? Please share what you like or don’t like about our products.” Set up regular customer surveys that ask good questions and tough questions.

HOW TO ASK

Some people don’t enjoy the fruits of asking because they don't ask effectively. If you use vague language you will not be clearly understood. Here are five ways to ensure that your asking gets results.

Ask Clearly
Be precise. Think clearly about your request. Take time to prepare. Use a note pad to pick words that have the greatest impact. Words are powerful, so choose them carefully.

Ask with Confidence
People who ask confidently get more than those who are hesitant and uncertain. When you’ve figured out what you want to ask for, do it with certainty, boldness and confidence.

Ask Consistently
Some people fold after making one timid request. They quit too soon. Keep asking until you find the answers. In prospecting there are usually four or five “no’s” before you get a “yes.” Top producers understand this. When you find a way to ask that works, keep on asking it.

Ask Creatively
In this age of global competition, your asking may get lost in the crowd, unheard by the decision-makers you hope to reach. There is a way around this. If you want someone’s attention, don’t ask the ordinary way. Use your creativity to dream up a high-impact presentation.

Ask Sincerely
When you really need help, people will respond. Sincerity means dropping the image facade and showing a willingness to be vulnerable. Tell it the way it is, lumps and all. Don’t worry if your presentation isn’t perfect; ask from your heart. Keep it simple and people will open up to you.

© 2008 Jack Canfield

Jack Canfield, America's #1 Success Coach, is the founder and co-creator of the billion-dollar book brand Chicken Soup for the Soul and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com.

Monday, June 16, 2008

Rehearse and Re-Rehearse!

Back in college, I kept a great log of my guitar rehearsal time. It kept me on my game, and was the metrics for a little friendly competition between other players. It wasn't necessarily required, but I knew my professors and instructors preferred that I keep track of what I was doing.

Jump ahead more years than I'd like to admit, and I'm still keeping a rehearsal log. Whether it's guitar, voice over, or practice with an ensemble, the only way to not only stay crisp at your craft, but to continuously improve AND be prepared for any job that comes up, is to do the drills. Add a little challenge every day with something you haven't tried before, and hit 'record' to test how you do. It's one of the biggest benefits to being a studio owner!

BUT...rehearsing isn't just for us audiophiles. Any business has its moments in need of preparation. Do you give presentations, regularly conduct meetings, or do direct or phone sales? These all require scripts and skills that can definitely benefit from rehearsing. If you want to practice in front of an audience that can give you constructive critique, check out your local Toastmasters, or have a little houseparty of your most trusted friends and family.

Here's a great quote, from Publilius Syrus (1st century B.C. Roman author): “Practice is the best of all instructors." I've had some great teachers and mentors, but without practice, none of their teachings would have changed my life. I take these words very seriously.

So get your calendars out, get to practicing, and watch your skills soar!

Sunday, June 08, 2008

Do you have The Answer?

I can't help but share some of the great products and resources I come across (even though I should probably keep them all to myself!). Right now I'm in the middle of The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life. Now, I'm not shy about endorsing authors John Assaraf and Murray Smith's company OneCoach, which I'm also a member of, but I would highly recommend this book even if I wasn't. This book has been billed as "The Secret for Business", and fans of that book and/or film who want to go to the next level with their businesses will not be disappointed. It's an MBA in hardback form, outlining the right steps to take, in the right order, from "inner work" to action steps in any industry.

I'll be keeping it in the sidebar as well, so you can easily grab yourself a copy!

Wednesday, April 02, 2008

Paring Down

I used to be on every mailing list imaginable. Some were health newsletters, spirituality newsletters, copywriting newsletters, marketing newsletters.

Some were industry specific (music business, music making, music marketing) that broke up into further segmented newsletters (music marketing online, building a studio, scoring for film, reaching pop music fans).

As I kept adding areas of business and interest to my life, I'd add more and more newsletters, until I was receiving hundreds of emails a day (most of which I never had time to even open!).

Add to this the blogs I started trying to keep up on, the groups and programs I was joining, and the ever-forgotten REAL LIFE time away from the computer, and welcome OVERWHELM.

Does this sound familiar? It seems like I know more and more business (and non-business) people being completely bombarded by their self-imposed information sources online.

The fact is, we just don't have enough time in a day to read all of this information AND put any of it to use.

I recommend taking a good look at what you're reading and what you're not. Bookmark the sites for the things you're not reading (so you can search them if or when you ever need to), but UNSUBSCRIBE. The ones you are making the time to keep up with and put into action, keep, but schedule your time to read them. If you miss a day, delete it. Don't let it keep building up in your inbox, because you know you're not going to have time to go back to it.

I have a very small list of my most trusted resources in each field that I like to keep up with. Everything else, unfortunately, goes to the 'when I need it' bookmark file. It doesn't mean that they don't have great info, it just means my focus is elsewhere.

Here are a few of my favorites, all free!



I also belong to one coaching program and one music business group, both of which I pay a fee for. Along with the couple of lead services that I also pay a subscription fee for, I made sure these resources offered a little more bang for my buck than other free sites that might offer the same sort of thing. I would recommend keeping these pay groups to a minimum as well, so you can invest the most time in them to get the most return.

Ask yourself what your best resources are (and why they're worth the time), and get control of your inbox! Feel free to post in the comments your favorites!

Tuesday, March 18, 2008

Great article on business names and slogans!

Just to carry on with the naming topic, I found this in my mailbox from BusinessKnowHow.com. They have several great lists and a great site. Check 'em out!