Tuesday, March 18, 2008

Great article on business names and slogans!

Just to carry on with the naming topic, I found this in my mailbox from BusinessKnowHow.com. They have several great lists and a great site. Check 'em out!

Monday, March 17, 2008

What's in a name?

Some changes will be happening around the site soon. Actually, the main site will be getting quite a facelift too. Why? Because we had an ugly baby!

Before you get too scared, let me explain. Sometimes a business just doesn't have the right name. It could be ego that misnames us. It could be an attachment to a particular word or phrase that we think we must 'make work'. This "ugly baby" that we love so much doesn't tell our customers or clients who we are, or what we do. It doesn't brand us in the way we need it to. So we have to let it go.

I'm not saying goodbye to Serious Vanity Music in every way (it's a pretty baby for other facets of my business), but soon, you will get a peek at Perfect Audio Solutions, and I think you'll understand why this is a much better plan (for us, AND our clients!).

The 100% Organic Podcast isn't going anywhere, though! We love bringing the all natural truth, and plan to keep doing so for many podcasts to come!

For more on finding your real business purpose, check out Bob Souer's recent blog on the subject!

100 Resources for Voice Over Talent!

Thank you to Vox Daily for including us in their 100 Resources for Voice Over Talent listing! Not only are there blogs and podcasts listed, but a TON of other great resources that I will be no doubt losing countless hours to! Check it out!!

Friday, March 07, 2008

The Art of the Edit

The past few weeks have been jam packed with both new and return clients. Our biggest project at the moment includes compiling and editing about seven CDs worth of our client's narration, which we recorded here at our studio. It's one of the greatest projects we've ever done, and I'm looking so forward to getting feedback from happy listeners!

As a voice artist AND an editor, it's inevitable that these experiences of editing someone else's voice teach me more about my own and how it performs. The recorded human voice is such a unique thing, and I get a lot of pleasure out of 'controlling' it in the editing environment. I have synesthesia, which basically means my senses get a little crisscrossed! This may sound like it would be a hindrance, but when I need to "see" sound, as I do when I'm editing, it makes it naturally a breeze!

My favorite part of the editing process? Making something work that, in theory, really shouldn't. Being able to take two parts of the same syllable from different spoken performances, and put them together flawlessly. Or nailing that "Rice Krispie" (y'know, the 'snap', 'crackle', or 'pop' that stands out in a recording), and leaving a smooth, cohesive performance in its wake.

The goal of any editing session is to make it sound like there was no session at all; that the pristine, clear audio you're hearing moved from the speaker to the recorded file with no effort or ugly artifact to get in its way.

Have a great weekend everyone, and love your jobs as much as I love mine!