Monday, March 17, 2008

What's in a name?

Some changes will be happening around the site soon. Actually, the main site will be getting quite a facelift too. Why? Because we had an ugly baby!

Before you get too scared, let me explain. Sometimes a business just doesn't have the right name. It could be ego that misnames us. It could be an attachment to a particular word or phrase that we think we must 'make work'. This "ugly baby" that we love so much doesn't tell our customers or clients who we are, or what we do. It doesn't brand us in the way we need it to. So we have to let it go.

I'm not saying goodbye to Serious Vanity Music in every way (it's a pretty baby for other facets of my business), but soon, you will get a peek at Perfect Audio Solutions, and I think you'll understand why this is a much better plan (for us, AND our clients!).

The 100% Organic Podcast isn't going anywhere, though! We love bringing the all natural truth, and plan to keep doing so for many podcasts to come!

For more on finding your real business purpose, check out Bob Souer's recent blog on the subject!

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